Data Analyst
Biites ApS
Details
July 2020 - August 2021
Denmark
Summary
Conducted comprehensive data analysis on a platform with 100k+ monthly active users at Biites ApS, a Danish technology company. Analyzed video performance and user behavior data to drive marketing strategies and product improvements. Enhanced reporting capabilities through improved dashboards and data visualization tools. Utilized advanced analytics to investigate customer behavior and website traffic, generating valuable insights that led to significant cost savings and improved user engagement
- Conducted extensive data analysis on 100k+ monthly active users using Python, SQL, BigQuery and Looker, yielding actionable insights that guided marketing strategies, leading to a significant rise in site visits, elevated video performance, and a 4x reduction in bounce rate.
- Enhanced reporting capabilities by improving dashboards using Looker, Tableau, and Excel, evoking a 10% improvement in business reporting accuracy and efficiency.
- Utilised a combination of Python, BigQuery, and SQL to scrape and analyse video performance and user behaviour data, sparking a 4x growth and extended video viewing duration, thereby driving business growth.
- Investigated customer behaviour and website traffic using Google Analytics and Python, generating valuable insights that led to cost savings by cutting ad campaign expenses while improving marketing effectiveness.
Skills Used
SQL
TensorFlow
PyTorch
Scikit-learn
Data Engineering
Data Analytics
Data Science
ETL/ELT
Data Pipelines
Data Modeling
Data Warehousing
Pandas
NumPy
Google Cloud Platform
BigQuery
Redshift
Databricks
DBT
Airflow
Looker
Google Analytics
Excel